Marketing Manager (Hotel & MICE)
Marina Bay Sands
- 新加坡滨海湾
- 长期
- 全职
- As one of the most exciting integrated resorts in the world, Marina Bay Sands's Brand is much bigger than its advertising. We are building and growing a team who understands that today, more is expected from brands than ever before.
- Through all the work, and life experiences you've collected along the way, you recognize there is a role for brands that surpasses an identity and a static brand guide. Beyond making more things for more people to consume, you're optimistic in your belief that modern brands have a role in making important ideas, experiences and conversations come alive.
- You've seen firsthand how great brands and immersive executions shape culture and how they can make people feel something. And you're excited to be at the helm of that.
- You love big ideas, and know how to make others love them, without getting precious over small things.
- You're generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find its rightful place in the world.
- This individual will play a key role in the development and implementation of marketing strategies for the Hotel and MICE portfolios at Marina Bay Sands.
- Executing best-in-class work within relevant industries aimed at achieving business goals, in collaboration with leaders of Hotel and MICE operations and cross-business unit functions while upholding a high level of brand standard.
- Develop, orchestrate, and implement annual B2C and B2B integrated marketing strategies and initiatives that deliver business goals and increases market share, working with internal and external stakeholders.
- End-to-end management of brand marketing activations and campaigns from brief to execution, across paid, owned and earned channels, collaborating with colleagues from Social Media, Communications, Brand & Creative Services, Loyalty Marketing, Digital Marketing and more.
- Be in attendance of regular meetings with various business units and ensure follow up on all relevant items.
- Manage budget tracking, accruals, forecasting and all other financial requirements.
- Develop, orchestrate, and implement hotel brand marketing requirements including packages, steer content development and deployment on all relevant channels
- Deliver efficient and effective media plans across key markets and target audiences.
- Ensure articulation of hotel's image and positioning adheres to brand guidelines, appeals to key target audiences, and is consistent across all channels.
- Develop, orchestrate, and drive successful implementation of all sales & trade events and initiatives
- Grow and develop Marina Bay district strategy
- Collaborate with Brand Advertising & eCommerce teams to develop and produce marketing/promotional materials and other sales/marketing tools for target market/regional sectors that integrates hotel and other business units across the property where relevant.
- Analysis of market and competitive trends, strong understanding of client database/target markets to drive better guest relations.
- Proven track record of at least 8 years of brand marketing, including advertising & promotion, and demonstrated campaign and event management success.
- Hotel/Tourism/ MICE Industry experienced candidates preferred.
- Independent, results oriented creative thinker.
- Able to operate within tight deadlines under high pressure situations.
- Excellent time management; high attention to detail.
- Excellent verbal and written communication skill (English and Mandarin preferred)
- Confident and flexible to work with various stakeholders with the ability to appreciate each business unit's varied objectives, audience and required support.
- Education: Bachelor's degree
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